Greenfield Online
Fact Of The Week
Fact of the Week
Greenfield Online
In a recent Greenfield Online/Ciao Surveys census representative omnibus survey, over 1,000 respondents were asked about their mobile phone and landline telephone ownership and activity. . . 67% of respondents stated they own both a mobile phone and landline phone, while 15% said they only own a mobile phone and 16% have only a landline phone.

Of those respondents who only have a mobile phone, 47% said it was because they are convenient. Respondents stated the most enjoyable features of their mobile phones were accessibility (70%) and its portability and the fact that it is easy to carry (72%).

Of the 16% who only own a landline phone, only 10% expect to purchase one within the next six months, while 7% stated they are planning to buy a mobile phone within one year. 46% of respondents were unsure about when their mobile phone purchase might be.

For the group of respondents who own both a mobile and landline phone (67%), 41% use their landline most frequently, while 24% said they use both phones equally. Unfortunately for this group, 51% of them said their mobile phone had the largest monthly fee. When asked which phone they use most for long distance calls, 46% of respondents said they use their mobile phone.

Why don’t respondents have a mobile phone? The chart below highlights the primary reasons.
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Greenfield Ciao

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About the Fact of the Week:
We run bi-weekly omnibus studies among an audience of 1,000 census representative online survey respondents. To learn about running an omnibus project with us click here or contact us at 1.886.296.3049.

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