BrandSpector

What is BrandSpector™?

BrandSpector is a digital media measurement tool. Toluna, in cooperation with nurago, offers BrandSpector a unique digital media measurement product. The tool enables companies to test the effectiveness of media planning and purchase, by measuring intended reach against exposed panelists’ demographics.

Further, the tool enables companies to go further than a media audit by providing companies with the ability to target survey respondents that have been exposed to specific media campaigns. Tap into the Toluna panel, and survey respondents that have not been exposed to gain even further insight into the efficacy of your campaign. Coupling transactional data with online survey data provides robust actionable insights.

How does BrandSpector work?

As a BrandSpector client you will receive ongoing data files containing the demographic information of the Toluna panelists that have been exposed to your ads. Having this type of data is a great way to ensure the accuracy of your campaigns, and audit the distribution of your media placements. What’s more? You can contact the Toluna panelists that have been exposed to your ads to gauge impact, or test recall. It meansures ad effectiveness and measures who is exposed to online advertisments. Know more about your Campagn effectiveness and efficiency. These tools and service addresses the needs of:

MR companies
Online advertizers
Media agencies
Publishers

What can you use BrandSpector for?

Viewership Audit - Audit media placements with a credible third party to ensure accurate targeting.

Target Sample -

BrandSpector can help provide information about the following and more:

Brand awareness
Brand favorability
Purchase consideration
Purchase behavior
Brand experience

How is BrandSpector Implemented?
We’ve worked with media companies, advertising agencies and of course, end-user companies to validate media placements. BrandSpector clients are provided with technology to embed into banner advertisements that they wish to test. This technology is not apparent to the viewer and extremely easy to implement. When Toluna panelists that are BrandSpector participants their demographic data is passed along to the BrandSpector client for analysis or comparison.