Mobile/IVR

We now offer the ability to survey your customer base/target audience online and offline. We Interactive Voice Response surveying technology.

This technology provides respondents with the ability to participate when and where they want to, and by simply dialing a provided 800# they can participate in a survey guided by an electronic interviewer.

This technique allows for longer questions and responses than text- or web-based mobile surveys, and requires no learning curve for respondents. The familiarity of IVR allows us to reach a wider age and income demographic than is normally possible with text- and web-based mobile surveys.

This technology is ideally used by companies that have customer databases, where an 800# can be provided or interactions where a follow-up survey can and should be administered (think the back of your receipt asking you about your experience at a retail store).

Toluna IVR enables respondents to complete surveys easily by simply using the number buttons on their telephone keypads. IVR surveys are available "on-demand" and can be completed at the consumers convenience. These surveys can accomodate a good number of questions. We conduct more than 3 million IVR surveys each year.

How Does IVR Work? Invitations are distributed to respondents, the respondent dials a toll free number (dial 1.800.710.9149 to hear an example), and hear questions read by an automated voice, we can also provide an online alternative for respondents that prefer to participate via the web.The respondent uses their keypad to key-in responses.Respondent data is tabulated and available in ASCII, SPSS, etc.

What Can I Use IVR Surveys For? IVR is an ideal way to gather consumer feedback, when you access to respondents on-site, a customer database, or point-of-purchase data you wish to gather. All you need to you is provide customers with a phone number and an incentive for participation. Ideal uses for IVR include: Customer Satisfaction - respondents can rate their satisfaction with a shopping, dining, entertainment, banking, or other service experience. Mystery shopping programs - record "in-store" experiences or conduct audits. Product user/customer databases - send customers the toll free phone number to particpate.

What Are The Benefits Of IVR To Standard Telephone Interviews? There are no interviewer biases with IVR surveys versus telephone interviews. Data is automated and can be provided in real-time. Surveys can be executed quickly unlike typical telephone interviews that require extensive setup of CATI systems and interviewer training. Changes can also be accomodated more easily than traditional telephone interviews. Open-ended respondes are recorded and can be monitored in real-time. Multiple languages can be provided, options provided to the respondent in real-time. Call #1.800.710.9149 to hear an example, and hear questions read by an automated voice, we can also provide an online alternative for respondents that prefer to participate via the web. The respondent uses their keypad to key-in responses. Respondent data is tabulated and available in ASCII, SPSS, etc.