Greenfield Online Announces Regional Executive Briefing Series Meetings

Join us for the 6th annual Executive Briefing Series (EBS)! These regional networking, and informational meetings will be held this May in the following cities:

• New York
• Boston

This free event, for Greenfield Online /Ciao Surveys clients and prospects, will provide you with the tools you need to say ahead of the competition when conducting online surveys.

Event Summary

In today’s challenging economic climate, organizations are looking for ways to deliver improved results with shorter time horizons and fewer resources. One of the most effective ways to achieve this is by reevaluating your IT strategy and expenditures and better aligning them with the current business environment. During an economic downturn the most successful organizations find ways to use technology as a weapon to better achieve their business goals and gain competitive advantage. In successful organizations, technology and its purveyors take on heightened value and influence.

The less successful organizations fail to make adjustments or resort to across the board adjustments that fail to deliver more value. And not unexpectedly, in these organizations technology is seen as just another cost center.

In addition to technology investments, businesses must look to providing products and services that are in-line with the current economic environment.

We will cover a number of hot MR topics including:

• The current economy and how it’s impacting the Market Research industry.
  • We’ve conducted interviews with industry-leaders and have aggregated feedback about the types of market research projects that clients are still looking for, even during these times of recession.
  • Industries and product offerings to focus on.
• Saving money by examining research spend, and new business models.
  • We’ll review examples of companies that have redefined their business by leveraging low-cost work centers/offshoring, developing infrastructures, and outsourcing non-core activities.
• Project-level cost savings.
  • Work with quality providers that automatically refund poor quality.
  • Survey quality and the need to use data.
  • Migrating studies to the Internet from higher-cost methodologies.
  • Specific study-related cost evaluation.
  • Using tools and technologies to benefit from research spend, and over-delivering for clients.

Join us at the event click here to enroll to attend one of our regional meetings.